From the course: Selling with Stories, Part 2: Stories Great Sales People Tell

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I'll tell you when I made a mistake

I'll tell you when I made a mistake

From the course: Selling with Stories, Part 2: Stories Great Sales People Tell

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I'll tell you when I made a mistake

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- Admitting you made a mistake before the buyer hears about it from someone else is one of the quickest ways to earn their trust. You know, if you admit your own mistakes, they are more likely to find out sooner that they have a problem. More importantly, they'll trust that you'd even tell them about mistakes that they would never find out about from someone else. Now, wouldn't it be great if there was a way you could convince a prospect that you would admit to making a mistake without actually having to make one? Well, fortunately, there is. You just tell them a story about the last time you did that. Here's an example. Dwayne was having one of those crazy, busy days and as he explains, one of my top customers had just placed a big order. Well, as busy as I was, I made the fatal error of not writing it down. I thought I had the memory of an elephant but when I put the order in, I found out not only was I wrong, but not one thing with the order was right. And the worst part was this…

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