Pretend you are telling one of your best friends about a first date.…Now imagine that you are telling one of your parents about the same date.…Chances are you are probably going to alter your story somewhat.…You are going to change your tone, your word choices, and you are probably even…going to edit certain details.…Thinking in terms of your audience is a critical step as you prepare for…crafting a speech or presentation.…Before you write one single word, spend some time developing an audience persona.…An audience persona is an individual representation of your entire audience.…
Instead of thinking of a large faceless group, think of one single person that…you'll be talking to.…Developing a persona can help you keep a consistent tone, and putting a face on…one person instead of thinking of a large faceless group can help you develop a…more personal connection to your audience.…To develop a persona, take steps to understand your audience as thoroughly as you can.…This involves getting answers to key audience identification questions.…
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Released
8/31/2012Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.

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- Identifying your audience
- Developing credibility
- Introducing an agenda
- Exploring five strong opening techniques
- Developing great body language
- Understanding room dynamics
- Handling questions and answers
- Getting feedback<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Skill Level Beginner
Duration
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Introduction
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Welcome54s
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1. Preparing Your Speech
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Understanding the venue2m 39s
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Finding your story3m 5s
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Building storyboards2m 51s
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Rehearsing3m 2s
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2. Warming Up
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Warming up2m 27s
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Saying yes to the microphone2m 56s
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Coping with anxiety2m 21s
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3. Opening
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Introducing your agenda1m 56s
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4. Delivering
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Developing vocal variety2m 58s
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5. Closing
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Having a strong close2m 58s
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Getting feedback2m 57s
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Conclusion
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Video: Identifying your audience