Identify the required facts

- Once your story has been refined…with your key stakeholders, it's time…to go out and get your facts.…You'll need a solid set of facts…and analyses to make your case.…Ultimately, those facts and analyses…will be included in your final communication,…and they're the key to making a…compelling and powerful argument.…A few guiding principles to think about…when you go to gather facts.…First, make sure the facts are necessary…to proving your case.…

We've all seen that presentation where…there's an analysis in there and we…scratch our heads saying "That's interesting…but how does this relate to the recommendation?"…And the answer is "Well it doesn't,…we just thought it was interesting data."…So ask yourself "Are the facts I'm gathering…really necessary to proving my case?"…Second, make sure you gather a broad enough set of facts.…You can't rely on a very small data set…for a very large recommendation.…Be rigorous in the facts you gather.…

Now the good news is, by building a solid architecture…and then turning it into a story…