Skill Level Intermediate
- Improving sales performance is an essential role for any leader in any commercial situation. If you don't go after new sources of growth and go after it right away, you'll miss big opportunities that your competitors will capture instead. I'm Drew Boyd, and I've been in the marketing and sales profession for over 30 years. I teach sales management to graduate students and I help companies improve their commercial effectiveness. Whether you're in sales, marketing, or any other part of the business, this course helps you identify sales growth opportunities and how to decide on the right ones to pursue. We'll look at how to find growth within your current base of business, as well as how to expand into new categories, adjacent markets, and partnerships with other companies. Let's get started.