Learn how using data paired with human-centered design, unlocks real innovation.
- Through your product innovation process,…and especially in the Preparation and Discovery Phase,…product leaders must be Human-Centered and Data-Centered.…These components should be used as frameworks.…It requires both empathy and strategy…throughout the entire innovation process.…Design thinking is rooted in Human-Centered design.…It means relying on empathy,…a deep understanding of the people you are designing for,…to drive product innovation that people love.…Many product leaders are already heavily engaged…with the users.…
They already understand and empathize with their needs.…But what about the other stakeholders in product innovation?…The product innovation process requires involvement and…buy-in from many different stakeholders,…both internally and externally.…In the downloads for this course…I provide an Empathy Map template.…Download the template and follow along…or refer to it when you're ready.…And note, if you haven't already done an Empathy Map…for your customers or users, start there.…Here we'll go through the same process…
- What product innovation is and isn't
- Mapping your product innovation portfolio
- How business objectives set the stage for innovation
- Identifying the right problems
- Human-centered and data-centered innovation
- Exploring the ideation phase
- Effective testing and prototyping
- Launching and scaling
Skill Level Intermediate
Product Management: Building a Product Strategywith Teg Grenager1h 7m Intermediate
Product Management: Building a Product Roadmapwith Teg Grenager48m 30s Intermediate
1. Your Innovation Ecosystem
2. Preparation and Discovery Phase
3. Creating Ideas Phase
4. Testing and Prototyping Phase
5. Launching and Scaling Phase
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