Skip navigation

How you present can weigh more heavily than what you present

How you present can weigh more heavily than what you present: Persuasive Selling
How you present can weigh more heavily than what you present: Persuasive Selling

Demonstrations should put the product in the hand of the prospect. Presentations are usually for services that typically cannot be experienced during the sales process. In this video, learn how the concepts of authority, consistency, scarcity, and contrast affect this stage.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 1m
Duration
135,751
Views
Show More Show Less
Skills covered in this course
Business Business Skills Communication

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month