How do you leave a lasting impression? Bert Verdonck walks through tips on making great impressions over time with the right type of content, and how to make it easier for people to remember you.
- A first impression is very important, we all agree. But how can you leave a more lasting impression? If you are contacting a sought-after candidate, how can you facilitate people remember you better? Dare to stand out. Don't be like every other recruiter. Do things differently. I know, not always easy. But, whatever you do, make sure that people who are introducing you actually introduce you in the right way. Talk to them first and help them do a better job. What are your special interests? How do people remember you? In my case, being a chocoholic and a life hacker often kickstarts the conversation.
People frequently remember that I'm a flexitarian. It's part-time vegetarian and an ex-perfectionist. I'm a Caucasian man from Europe that speaks Hindi. And I'm a keen sailor working on my dream to sail around the world. But enough about me. What about you? How do you express your personal brand? How do you stand out? What are topics that arouse interest, curiosity, or are common with your target audience? Music, movies, literature, hobbies, food, travel, you name it.
It seems like small stuff at first, but these are the things that will help people remember you longer and keep you top of mind. When job seekers are ready to make their move, they often have a plan or a choice of where to apply. So you'd better be top-of-mind then. Oh yeah, I remember that recruiter who, that's where I'm applying. If you play it right, you can influence them to choose you.
- Why the social recruiting mindset is important
- Benefits of social recruiting
- Involving stakeholders in your social journey
- Posting jobs and relevant content
- Contacting job seekers the right way
- Promoting your employer brand
- Leaving a lasting impression
- Driving referral recruitment