How should you treat equity?

- When you have a small game company,…let's say, small game company…being ten people or less.…You don't wanna have too many owners in that company.…More than four owners becomes onerous.…Let's say five, not bad for breaking ties,…but you don't really want to get bigger than five.…It's hard to have a lot of owners that care a lot…about the company, that will do anything for it.…You end up, when you have a group…that's too big, they will let some of the main…people making decisions to continue making decisions,…and at some point it's like why do…we even have five people owning the company?…You can incentivize people in other ways…with bonuses and stuff like that,…but it's good to…to treat equity as the people who are in…this at the very beginning, at the core…who are making this company,…equally cut those shares up.…

Make sure everybody is getting the same amount.…When we started id Software,…we didn't start it as equally as…we would have liked.…At some point, our artist Adrian Carmack,…I thought that he should be getting the same…