In this tutorial Mike Figliuolo talks about the take of incrementalism. It's easy to fall into the trap of setting a goal by looking at last year and adding 10%. This leads to incremental thinking and causes you to miss major possible opportunities. You can avoid this through zero-based goal setting.
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- Another trap you can fall into…when you set goals is incrementalism.…It's easy to fall into the trap of setting a goal…by saying, "Well, last year plus five percent."…This leads to incremental thinking.…You can miss big opportunities when you take this approach.…You can avoid this trap through zero-based goal setting…versus this arbitrary plus five percent or plus ten percent.…At my firm, we try to avoid this regularly.…Our goals aren't based at all on last year's results.…
We set goals all about looking at the number…of instructors we have, the base of work…that we've already booked, our pipeline of prospects,…and other big ideas.…We look at what cool, new ideas can we pursue this year?…This has led to book deals, new courses,…and new partnerships like these videos.…If we just looked at what we did last year,…and took that as a goal setting approach,…we would have far fewer courses that we offer,…none of us would have book deals,…we wouldn't have a video partnership,…and our revenues would've likely been plus ten percent…
Along with providing guidance on how to link individual employee goals to organizational strategy, Mike walks you through the different types of goals, including bottom-up, zero-based, commit, and stretch goals. He also helps you use goals to change behaviors, build new skills among employees, and make goals actionable by using incentives and tying them to specific activities. He concludes with a comprehensive plan for setting and implementing goals, and some tips on dealing with challenges such as conflicting goals.
- Identifying goals and goal types
- Setting SMART goals
- Linking goals to business strategy
- Building goals from the bottom up or top down
- Creating stretch goals
- Outlining activities and resources to help employees achieve goals
- Reviewing and revising goals
- Reconciling conflicting goals