Generating great ideas is the starting point point of a creative effort, but then you need to select the best ideas. It's easier than you think. The key is to know what criteria you want to use.
- Selecting the best ideas is an essential part…of the creativity process.…You want to make sure you spend your time only…on those ideas with most potential.…Let's look at ways to evaluate ideas.…First, you need to decide what qualifies…as a really great idea.…In other words, what criteria should you use…to evaluate ideas?…Now it's important you do this first,…before even looking at the ideas generated,…otherwise you run the risk of the ideas…creating the criteria for you.…
Say you really like an idea,…but it doesn't meet all your criteria,…so you make up new criteria to fit the idea.…That's wrong, and it will lead to errors in judgment.…So what criteria do you select?…Well, that's completely up to you, but don't have too many,…four or five at most, and actually fewer is better.…Let the most important criteria do the job for you.…From my experience, most criteria fit into two types.…
How well does the idea fit with your company…and its culture, and how much of an impact…does the idea have on your business?…Next, put all your ideas in a standard format.…
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- Understanding ways to learn creativity
- Understanding the barriers to creativity
- Applying the subtraction technique
- Applying the division technique
- Applying the multiplication technique
- Applying the attribute dependency theory
- Creating a creativity dream team
- Facilitating group creativity
- Selecting the best ideas