Join J.T. O'Donnell for an in-depth discussion in this video How a recruiter searches for you on LinkedIn, part of J.T. O'Donnell on Making Recruiters Come to You.
- So recruiters have it pretty tough today. They're getting inundated with applications, they're overwhelmed, and that traditional process of posting a job is just really ineffective for them, so much so that most recruiters today have resorted to what's called a Proactive Candidate Search. This is where they go out and create a list of candidates that meet their needs. That's why all of them are now on LinkedIn, because they're able to do that. They pay for a premium service that allows them to customize searches. So how do they do that? Well, it's something called Keywords. They take those skill sets, you know, those ones that you put in your endorsement section on your LinkedIn profile, and they use those key skill sets, plus some other things like geography, and technologies, and they put them in to the LinkedIn Search, and out comes a beautiful list of candidates that meet their qualifications.
You can see why this would be a much more effective way for a recruiter to find the right talent. You can also see why optimizing your profile and using the right keywords can statistically increase the chances that you'll get in a recruiter's list. And that's the real secret. Because if you know how to optimize your profile, you can show up in the list. Better still, we can optimize it further and help you move up the list and be an even stronger match for those recruiters. And the result is you being contacted by a recruiter about an opportunity you probably wouldn't have known about otherwise, which is pretty exciting.
In essence, you're building what's called an inbound marketing strategy for your business of one. Instead of you having to go out and knock on the doors and put in lots of time and energy into applications, which result into nothing and hearing nothing and feeling frustrated, all of a sudden, you're building a tool online, on LinkedIn, that's making those wonderful companies, that you've always wanted to work for, come to you. And that's really the secret, because we want the recruiters to find you, and this is how we're going to do it.
This course will help job seekers tap a valuable source by showing them how to connect more effectively with leading recruiters in their industries.