How to prove or disprove a hypothesis

- Up to this point in the structured thought process,…you've had little to no data, just hypotheses.…Now that you know what facts you need to gather…because your architecture told you so,…those facts are either going to prove…or disprove your hypotheses.…If your hypotheses are proven,…you'll move forward in the process.…If they're disproven, you're going to return…to an earlier step in the process.…This is the step of the structured thought process…where you're going iterate a lot.…

A few things that you should keep in mind…as you're proving or disproving your hypotheses.…First, be open to having a hypothesis disproven.…It doesn't mean you're wrong.…It means you've learned something new.…Hypotheses are based on the conventional wisdom.…This is our view of the world…and how we think the world operates.…When data come back and say…actually the world operates differently,…there's a huge insight there.…You can do something different than your competitors are…because you know something to be true…and they're relying on incorrect, conventional wisdom.…