Learn how to create goals by evaluating needs and reflecting on the desired future position. Goals are set by leaders, jointly agreed upon by team members, set by customers, business partners, or individually defined. Understand the different types of goals – financial, operational, milestones, project based, skill based.
- Goals can come from a variety of sources. And you should build your goals based upon the organization's needs, and their desired future state. Goals may be set by leaders. They can be jointly agreed upon by team members. Goals can be set by customers or business partners. Some goals are going to be individually defined by the members of the team. Goals can be a variety of types. You may have financial goals, operational goals, milestones you're trying to hit, project based goals and even skill based goals of trying to build a new capability.
You'll need enough goals to drive performance and change behavior. But not so many goals that you confuse people because they can't focus on as many goals as you're giving them. Let's imagine a situation where you have a team that's working under a variety of goals. There may be goals set for the team that are set by the leaders. The leaders may say "We want to hit revenue "of $12 million dollars this year "and profit of 1.8 million." And they'd give you some financial goals. The members of the team may collectively say "We want to reduce errors by 12% "by September 1st." There may be business partners involved in this situation.
And the partners say "We want to complete the website "redesign with you and the team "and launch it by April 23rd." There might be some project based goals in this situation where you're going to open five new locations, on time and on budget by the end of the year. And lastly, there may be individual or skill-based goals where people want to become proficient in goal-setting by May 14th, in time for the annual goal-setting activities. Now that's six different types of goals for this particular situation.
And each goal came from a different source. But this is a focused list of goals that can drive the behaviors of the team and it gives them a good sense of the behaviors they should be demonstrating and how those behaviors contribute to the broader success of the organization. So when you're setting your goals you'll need to think through. What are we trying to achieve as an organization? And how will it translate to a manageable set of goals that we can give to the members of the team.
Along with providing guidance on how to link individual employee goals to organizational strategy, Mike walks you through the different types of goals, including bottom-up, zero-based, commit, and stretch goals. He also helps you use goals to change behaviors, build new skills among employees, and make goals actionable by using incentives and tying them to specific activities. He concludes with a comprehensive plan for setting and implementing goals, and some tips on dealing with challenges such as conflicting goals.
- Identifying goals and goal types
- Setting SMART goals
- Linking goals to business strategy
- Building goals from the bottom up or top down
- Creating stretch goals
- Outlining activities and resources to help employees achieve goals
- Reviewing and revising goals
- Reconciling conflicting goals