Walk through filling in your business model canvas to display market viability or review a collaboration network exercise.
- Sometimes, upon a successful launch…of a new product innovation,…the product can look like a win.…There's some traction in the marketplace, maybe even press,…and the company sees profitability, hooray.…But over time, the opportunity to scale…becomes less optimistic.…Beyond the early adopters, the product struggles…to find the right engine to grow and scale.…We often find this is how first-moving innovators…lose out to fast-moving imitators.…The innovators were first to market,…but did not successfully scale the idea.…
The fast followers swooped in, stole the idea,…and gained better market traction…with a better business model.…In product innovation, scale wins.…Alex Osterwalder, author of The Business Model Canvas,…suggests, "The idea is easy.…"The search and iteration for a value proposition…"and business model is hard.…"Execution and scaling is where winners are decided."…So how do you get past stalling out at profitability…and missing out on transformational scale?…Engage your team in The Business Model Canvas…
- What product innovation is and isn't
- Mapping your product innovation portfolio
- How business objectives set the stage for innovation
- Identifying the right problems
- Human-centered and data-centered innovation
- Exploring the ideation phase
- Effective testing and prototyping
- Launching and scaling
Skill Level Intermediate
Product Management: Building a Product Strategywith Teg Grenager1h 7m Intermediate
Product Management: Building a Product Roadmapwith Teg Grenager48m 30s Intermediate
1. Your Innovation Ecosystem
2. Preparation and Discovery Phase
3. Creating Ideas Phase
4. Testing and Prototyping Phase
5. Launching and Scaling Phase
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.