In Jim Collins' book "Good to Great," he mentions three questions that you need to ask yourself. Let’s do the work now—grab your notebook and write what first comes to mind as you read these questions.
- So, you do know that the way to grow your business strategically is to know why you do what you do. So, we know you need a purpose, but how do you go about finding it? You need to be curious and ask yourself a lot of questions, and Jim Collins helped us in his book, Good to Great. He said, "what are you passionate about?" In fact, why don't you grab a notebook? Let's write these down. What are you really passionate about? When do you feel that energy? What do you want to be the world's best at? What could you be world-famous for? And, thirdly, could you make money out of it? Is anybody else interested? Would they pay their hard-earned cash for it? What I love about the Southwest Airlines story, way back in 1971, when they had a deep calling, it was about serving the underserved.
That is, that only 15% of Americans had ever been on an aircraft. What about attracting the 85% of Americans who had never been able to afford air travel? What a great purpose. In my own business, redii.com, we want people to have a great day at work. We want people just to feel recognized, loved. And our simple motto is "fuel your people." As a leader, it can be difficult, we know that.
So, our purpose is about supporting leaders. And, when we support those leaders, they can support their people. It is always the question of why. To have that inquiring mind, to keep asking yourself the question, but why do we do this, but why do we do this, but why do we do this? And it might sound repetitive, but, ultimately, you'll get to why, and your purpose will come from there. Who did I make a difference to? So, if you're struggling to find your purpose, don't worry, just be curious, be interested.
Make a little note of when you feel great about contributing to somebody else. You might keep a whole journal on "I felt great today when I helped somebody, "I felt great today when I managed to solve this problem, "I felt great today when I learned something new." But, as you write them in a journal, you'll begin to see that there is a theme about what drives you. Your sense of purpose will evolve and emerge. Leaders unite people with a sense of purpose.
It's your job, it's your accountability, if you are the owner of a small business, to make sure you lead others. And it's so much easier if you do it through purpose. Over and over again, remind people of why you do what you do, and others will want to come with you on the journey.
- Finding your purpose
- Keeping the passion alive
- Setting the framework for success
- Ensuring that your people are aligned to your goals
- Setting your priorities
- Promoting your business effectively