Join Cole Mercer for an in-depth discussion in this video How do product managers think about MVPs?, part of Designing and Running Experiments for Product Managers.
- Hi guys, welcome back to the course.…This lecture we're going to get even deeper…into the concept of an MVP.…We now know the academic sense of what an MVP is.…Now, we're going to ask the question:…What is an MVP to a product manager?…Let's first start with what we established…in the previous lecture.…MVPs are minimum viable products,…which are basically experiments that we're going to run…to simulate whether or not people are interested…in a new product or feature we're proposing to build.…
This primarily is used as a way to mitigate risk…and to save us from wasting tons…of resources building out the full thing.…Risk is defined here on a number of different dimensions,…but the main ones are risk of losing resources,…resources like time, resources like money,…also things like opportunity cost,…so time, money and opportunity cost,…as a product manager are those three things going…to be your top priority?…Now, this is where MVPs don't really match up perfectly…with the role of a product manager.…
Now, it's easy to understand why lean and MVPs…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.