From the course: Product Management: Customer Development
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How to create a survey
From the course: Product Management: Customer Development
How to create a survey
- One of the most frequently used surveys is the Net Promoter Score, or NPS, survey. The NPS survey seeks to measure customer experience and predict your business' growth. It's often just one simple question: How likely is it that you would recommend this product to a friend or colleague? The user is given a 0 to 10 rating scale between not at all likely, to extremely likely. This is a perfect example of a good survey question. It uses a rating scale, avoids bias, and gives the survey owner quantifiable data to measure and understand. Refer to the exercise file for an example of a survey that I've used to collect feedback from members of my startup accelerator, Unreal Collective. This survey contains only 7 questions, and each of them was carefully designed to provide insight into a specific aspect of the product. This keeps the survey short while providing very actionable data. Let's go through and look at what each question is intended to measure, so you can see how it might apply…
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