From the course: Sales: Referral Selling
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How to ask for a referral
- As you might have guessed, there's a way to ask for referrals that will get you the perfect introduction. There's also a wrong way. You will only be successful at referral selling if you first clarified the business impact of your solution, and second, created your ideal client profile. If you've followed this course, you've done both. Now you're ready to learn the step by step process for how to ask for a referral. The process is called atTRACT because, well, we all want to attract more clients. The atTRACT process has several steps, and you don't need to go in order but you do need to address each step. The first step in atTRACT is tell. Tell your referral source you're building your business through referrals and you'd like their help. It's a statement of fact. After all, no one's a mind reader. Next, remind your referral source of the results your clients achieve. Tell a story about the results or business impact your clients achieved by working with you. The best way for your…
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