Jeff shows how tools like LinkedIn and Google Alerts can help you stay up to date on your competition's personnel and product updates, and how you can take advantage of the webinars, presentations, and other resources presented by your competition. Last, while competitor information is critical, it's ultimately more important for you to remember the value that your company brings. Jeff closes by explaining how you can best sell your company's products and services: by not getting too distracted by the competition.
Skill Level Intermediate
- In the famous writing The Art of War, Sun Tzu says "if you know the enemy and know yourself, "you need not fear the result of a hundred battles." Well, we aren't necessarily suggesting that your sales calls are a war, but when it comes to understanding your competition, he does have a valid point. In my experience, many salespeople fall into a similar trap and fail to spend time really getting to know their competition. My name is Jeff Bloomfield and I've spent my career developing and coaching salespeople and sales leaders.
I've had the opportunity to work in highly competitive environments and I know that communicating even the smallest differences between you and your competition can be worth a significant amount of revenue. In this course, we will discuss how to examine your competition, how to understand who your competition really is, how to do an honest evaluation, as well as some tips and tricks on how to best go about analyzing your competition overall. So, whether you have 10 competitors or very few, it's critically important to have a process for analyzing your competition.