Join J.T. O'Donnell for an in-depth discussion in this video Hook a recruiter with your cover letter, part of J.T. O'Donnell on Making Recruiters Come to You.
- Okay, so it's time to create a cover letter. Now, many of you have probably heard that recruiters don't read cover letters. That's not technically true. Recruiters do open the cover letter when you send it to them, but nine times out of 10, when they read the first sentence or two, they cringe, they close it, and they don't finish. Why is that? Well, people make the common mistake of repurposing the content in their resume and putting it into the cover letter. They say, "As stated in my resume, "you'll find that I have this experience, "that experience," and you talk all about yourself. That's not what the cover letter is for.
If you want to build a fantastic cover letter that gets a recruiter's attention, you don't talk about you. You talk about them. What do I mean? Well, a company wants to hire a business of one, an employee, who really understands them, who gets them, who they can see as part of their tribe. So, how do you do that? How do you convey that to the recruiter? Well, you do it by telling a story. But I'm sure you're wondering, "Well, what story should I tell?" Well, you have a lot of stories that you can tell. These stories should be around how you feel connected to the company and what it does. You know, they have a unique product and service.
They approach their business differently. You know that because you've done your homework on them. Your job is to explain to them how you've come to understand that, how you appreciate what they do and why it's different, better, faster, cheaper, whatever it is that draws you to the organization. By doing that, you're going to show them that you get them, that you should be part of their tribe, and this is going to inspire them to want to go over and check out your resume. Again, the most important thing in the cover letter is for you to build a bond between you. It's a bridge between you and the organization. They need to see you in the role, and to do that, they have to trust you and have confidence that you really understand them.
This course will help job seekers tap a valuable source by showing them how to connect more effectively with leading recruiters in their industries.