From the course: Small Business Secrets

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Helping customers who aren't right for your business

Helping customers who aren't right for your business

From the course: Small Business Secrets

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Helping customers who aren't right for your business

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- The customer is always right, right? Well, not necessarily in every case. Sometimes, customers may not be right for your business. Now, the most valuable customer is the profile of the kind of person you want to do business with on a regular basis. They're the ones who enjoy your business, and they invest or spend the most money working with you. On the other side, we have least valuable customers. Least valuable customers are customers, they do spend money, but they demand far more than what they're actually spending. In short, these kinds of customers take money away from your business. It's not that they're bad people, it's just that they're not the right customer for you. But how do we identify who these customers are? Let me give you three warning signs of a least valuable customer for your business. Number one is the phrase, can't you make an exception? Now, they may say this in different ways, but the general idea is, they want you to fundamentally change the way in which…

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