Join Jonah Berger for an in-depth discussion in this video Having both an online and an offline marketing strategy, part of Viral Marketing: Crafting Shareable Content.
…We've talked about the value of word of mouth,…and why it's much more effective than traditional advertising.…But now let's turn to how to get it.…How do we get people talking about our stuff, and how can…we use that to help our own products and ideas catch on?…When most of us think about word of mouth, we tend to…think about online, things like Facebook,…things like Twitter, other social media sites.…But if you had to guess, what percent out of a 100 of all word of mouth is online?…So all the way from 100 down to 0, what percent is on things…like Facebook, Twitter or LinkedIn, blogs and…reviews, versus offline or face to face?…Take a second to think of a number, got it in mind?…Well I think the answer will surprise you.…
I bet many of you were guessing something like 50%, 60%, maybe even 70%.…But the answer is seven. Only 7% of word of mouth is online.…And that's…much lower than most of us might think.…Indeed that number is getting higher every year, and indeed online…channels, like Facebook and Twitter, have changed the way people communicate.…
- Word-of-mouth marketing
- Harnessing the power of social media
- What makes content go viral
- Why people share some stories more than others
- Telling stories that carry your message