Join Anil Gupta for an in-depth discussion in this video Goodbye, part of Global Strategy.
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- The world economy is moving rapidly…from unipolar to multipolar.…In 1950, the US accounted…for nearly half of global GDP.…Today, it accounts for about one-fifth.…Emerging economies are growing…at two to three times the pace of the developed ones.…By 2025,…they will make up more than half of the world's GDP.…By any measure that one can think of,…the game today is global, not local.…
This course on Global Strategy…has covered most of the core topics…related to how companies can design strategies…to globalize their market presence,…and how they can leverage global resources…for competitive advantage.…If you would like to learn more on this subject,…here is what I recommend.…Some books to read include my own,…The Quest for Global Dominance, as well as others,…such as Breakout Nations,…by Morgan Stanley's Ruchir Sharma,…and Winning in Emerging Markets…by Harvard professors Tarun Khanna and Krishna Palepu.…
I also like publications from the consulting firm…McKinsey & Company, especially research reports…by McKinsey Global Institute.…
This course is aimed at helping managers learn how to maximize the benefits while minimizing the costs and risks associated with global expansion. Anil K. Gupta, Michael Dingman Chair in Strategy and Globalization at The University of Maryland's Smith School, and one of the world's leading experts on global strategy, outlines the logic of global strategy and the questions you need to address in order to globalize your company's market presence and leverage global resources.
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- Why go global?
- Prioritizing across the world's markets
- Designing entry strategies
- Frugal innovation
- Leveraging global resources
- Cultivating a global mindset