Getting publicity with the authority ladder

- Becoming a recognized thought leader is a great way…to build the brand of your small business.…Now I cover this in greater depth in my course…on Becoming a Thought Leader here on lynda.com,…but in this video I want to focus on your small business.…Becoming a thought leader is how I built my small business.…I gradually gained more and more authority until I became…an internationally recognized thought leader.…The way that I did that is by…climbing the authority ladder,…and this is how really every business does it.…

You see, sometimes people think about authority…in terms of national or international attention,…but you need to start somewhere,…so let's start at the bottom of the authority ladder,…and look at what you can do with your small business.…First, you create a blog or a podcast,…the idea is that you get all that great knowledge…in your head about your product or service,…and you start to share it with the world.…This is a great training ground for you to start…developing your voice as a thought leader,…