Join Judy Steiner-Williams for an in-depth discussion in this video Getting support for an idea, part of Business Writing Strategies.
- What do you do with that email…with the subject line of Need Volunteers?…Or the letter that begins with Donate $100…to the COTA fund?…Most likely you hit the email delete button…or shred the letter.…What do those situations have in common?…They are asking you to do something…that you probably don't want to do…or know nothing about.…Donating our valuable time and money…for anything is not something most of us do readily.…We need to be convinced that the request or cause…deserves our hard earned cash…or already over-committed time.…
In other words, we need to be persuaded.…Before we look at these persuasive request situations…and ask those all important questions…we do need to be clear on a couple things.…Understand that these are persuasive requests…rather than routine requests discussed in another lesson.…The difference is that the reader of a routine request…is likely to say yes immediately.…The reader of a persuasive request…has to be, well, persuaded to say yes.…And second, in these situations we have no guarantee…
- Identify the correct outline for a direct strategy.
- Explain the best strategy for emphasizing good news.
- Give examples of different purposes for business writing.
- Summarize what you should consider when deciding whether to communicate externally.
Skill Level Intermediate
1. Deciding the Strategy
2. Analyzing the Situations
3. Analyzing the Audience
Understanding audience needs3m 34s
4. Determining the Correct Written Channel
5. Strategy Specifics
6. Choosing the Language
7. Strategy Outlines
8. Templates for Common Writing Strategies
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