Join Whitney Johnson for an in-depth discussion in this video Getting the right advisors on board, part of Entrepreneurship Foundations (2014).
As you build your company, you may decide…that you want or need an Advisory Board.…An Advisory Board is the committee of typically…four to ten individuals who lend their expertise,…networks, and cachet to the organization,…without taking on the fiduciary and legal…responsibilities of a governing board.…Neither case, board members are expected to be…ambassadors or walking billboards for your company.…In putting together your board,…identify what you don't have but need…to take your organization to the next level.…
Whether it's strategic partnerships,…improving customer acquisition,…scaling operationally, driving down costs,…or personifying your target market.…One clue to what you need is to observe…which tasks you and/or your team put off doing saying,…"I know that's important, but I'll deal with it later,"…but they never do.…Most of us have things we worry about almost obsessively.…Those things get done.…With your Advisory Board, you want to bring on…an advisor who will worry about the things…you don't want to think about.…
- Cite the steps that can help you find an unmet need.
- Differentiate between a business and a hobby.
- Recognize how to decide between an online business and a brick and mortar business.
- Describe how to protect your intellectual property.
- Explain the best practices for hiring the right people.
- Recall the importance of tapping into networks of expertise.
- Cite the best practices for building a business website.
- Summarize the best metrics to use for your online business.
Skill Level Intermediate
Management Foundations (2013)with Britt Andreatta2h 9m Intermediate
1. Finding Your Big Idea
2. Starting Your Business
3. Building a Team
4. Marketing Your Business
5. Scaling Your Business
6. Funding Growth
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