Getting others to talk about your business


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Getting others to talk about your business

Jeff Layton: How can I get others to write about my business? Lorrie Thomas Ross: Getting folks to write about your business, you can--I use the analogy in sales, the more you require someone to do, the less likely you are to get the sale. So here's an example. Let's say you have a big event coming up that you want a journalist to cover in the local paper. If you write a press release that has the who, what, when, where, why, how, and who cares all in there, and great headline, the subhead--that little secondary line under the press release--the quote from the business leader, everything, and you are able to literally spoon feed them their story, and they say, great, thank you, copy-paste or there is almost little to no work to be done, your chances of getting your story out there are much better.

Let's say you want to be visible to an audience on someone's blog. You can offer to guest write an article, but don't just email that blogger and say, hey, I'd like to g...

Getting others to talk about your business
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Getting others to talk about your business provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Insights from an Online Marketer

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