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Getting to the decision maker

Getting to the decision maker: Consulting Professional Weekly Tips
Getting to the decision maker: Consulting Professional Weekly Tips

Decision makers and buyers can be hard to reach. There are multiple layers between them and you. Get to know their assistant. Send them a book or article of interest. Schedule a meeting to get to know them—and don't try to sell any services in that meeting. Focus on building a relationship and helping them before you're putting your services in front of them.

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Skill Level Intermediate
1h 42m
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