From the course: Small Business Secrets

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Generating sales leads online

Generating sales leads online

From the course: Small Business Secrets

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Generating sales leads online

- Marketing online, in particular, social media marketing, is one of the best opportunities for small business. It really levels the playing field and allows you to compete with big businesses. The key though is that you're focused in how you do it, rather than being chaotic. And by chaotic, I mean most business owners just kind of throw some money and see what happens. Now instead what we want to do is use targeting, and focus on the return on investment, for your dollar. I'm going to take you through a process, sort of in reverse order on how to do this. Number one is your most valuable customer. Now your most valuable customer is the person who is most likely to buy the highest value product or service that you have. It begins and ends with the most valuable customer. But what you want to do while you're creating your marketing plan is target that person. In social media marketing, you can target people according to age, gender, their interest, where they live. It gives you lots of…

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