Join Dave Crenshaw for an in-depth discussion in this video Gaining personal publicity, part of Thought Leadership (2012).
Recognition and coverage in the press can be very helpful when building your…reputation as an authority and a decision leader, not only will it give you…exposure to people who are interested in your expertise but it becomes a resume builder.…In this video, I'll discuss just two ways you can begin getting publicity.…Let's talk about becoming a guest expert on other blogs and networks.…This involves finding people who are already discussing issues related to your…expertise or who are speaking to your market.…
For instance, if I'm an expert in parenting techniques that nurture …children, becoming a guest expert on blogs for parents is a great outlet for me.…You start by approaching these bloggers and asking them if they ever interview…experts or have guest posts on their blog.…This also works with company or association newsletters.…You can be a guest author for an article on your area of expertise.…I've found from experience that these sources are much more likely to bring you…on as an expert if you've already been actively participating with them for some time.…
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
- Discovering areas where you can contribute thought leadership
- Developing company knowledge that makes you an expert
- Building an authority ladder externally
- Gaining publicity
Skill Level Intermediate
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie.