The words we use make a big effect on how we see things. When choosing options, make sure the words don't bias you. Framing can be used deliberately by people who want to influence you, or word choice can be an honest mistake.
- When you're choosing between options,…be careful about the words you use,…because it's amazing how they can bias your decision.…For example, doctors who are considering using…a risky medical procedure were twice as likely…to choose it if it was described as 90 percent safe,…than if they were told there was…a 10 percent chance of it going wrong.…The two political parties were debating whether…to build a new arts center in the town where I live.…And one asked if we wanted the best arts center…in northern Europe, while the other asked…if we wanted to spend 20 million pounds…on a white elephant that only a privileged few…of the arty middle classes would use.…
It's the same question, but it certainly…sounds different put like that.…Often people use framing as a way to…deliberately influence someone else.…But we also tend to frame things…in a biased way without realizing it.…The word framing comes from our frame of reference.…We can't help seeing the Sun set from…our frame of reference, even though we know the Sun…
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