From the course: Product Management: Customer Development
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Four stages of customer development
From the course: Product Management: Customer Development
Four stages of customer development
- When Airbnb was just getting started, the founders Joe Gebbia and Brian Chesky would commute from Mountain View, California, all the way to New York City every week to be closer to their customers. They did it because they understood the value of customer development. It was this constant and close contact that helped the team quickly understand their users and create a product that their users wanted. Chesky has even said that he was handed a binder of ideas from an early customer that became their product roadmap. If you look at any successful company, from the giants of the Fortune 500, to the start-ups of the Inc 500, they have something in common. They've found product/market fit. This isn't easy. In fact, most companies take a long time to figure it out and many never find it at all. But the process of iterating defined product/market fit has been distilled into a concept called customer development. This focuses on understanding customer problems and needs, developing a…
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