- Here is a completed, formal business report. As you progress through this course, you will see how the final report came together, from when the problem and the resulting purpose of the report were identified, all the way to the final report that was presented to the client. Including the tentative outline, the research, the final outline, both the pre- and post-SWOT analysis, the visual aids, the prefatory or front matter parts, and even the appendices.
Additionally, the how-to and the why of the process, and the resulting parts will be analyzed. This report is intended as a generic sample report. The issue of how a brick-and-mortar store can compete with online retailing is applicable to most businesses. All the sources are not actual sources, but are representative of the types of sources that would be used. The solutions are fictitious, and are not intended as specific recommendations that could, or should, be implemented.
The complete report is in the exercise file. You might want to look at it now, before we discuss it part-by-part and step-by-step. Or, you may want to first learn about each part and step, and then look at the completed report at the end of the course. Or, maybe both.
- Differentiate between formal and informal reports.
- Write an effective transmittal.
- Identify when to use an appendix and what to include.
- Cite the purpose of a tentative outline and create one for a report.
- Clarify and emphasize data with report graphics.
- Distinguish between primary and secondary research.
- Explain how to incorporate graphics in a report.
- Write a tentative outline.