Join Cole Mercer for an in-depth discussion in this video Follow along: Let's identify the assumption for Zirx, part of Designing and Running Experiments for Product Managers.
- Hey, guys, welcome back to the course.…Hey, I totally lied at the end of the last lecture.…We're actually just going to jump in…and start working with the real example…and then go over, what are some examples assumptions…that we can think of for this product?…Yes, I know I lied, you'll get over it.…I'm over it already, let's start.…Alright, so for our example, we're going to use a service…that is somewhat well-known in the San Francisco Bay area.…It's not really outside of New York…and San Francisco, I think, right now.…
It might be in Chicago and Boston,…but it's enough of an idea that's a little bit out there…that we can come up with some assumptions relatively easily,…it's a good example to use.…So, the example is called Zirx, that's Z-I-R-X…and what they do is they build a mobile app…that allows you, when you are driving your car,…to hail an on-demand valet person who picks up your car…and then takes it to storage,…and then you can request your car back at any time.…
So, basically, what they're trying to do is on-demand valet…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
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