Join Cole Mercer for an in-depth discussion in this video Follow along: Identify Zirx's hypothesis, part of Designing and Running Experiments for Product Managers.
- Hey guys, welcome back.…So last lecture we covered how to take your assumptions…and then convert them into testable…and easy to understand hypotheses.…And since we've been using…that company called Zirx before as our example,…let's go ahead and try out making a hypotheses for Zirx.…Let's first go back a little bit…and refresh ourselves on what some of the assumptions…we made about Zirx were.…Well, we were assuming a lot of different things.…
We were assuming that parking in cities…was going to be limited.…We were assuming that people…thought garages were too expensive,…maybe they also thought that garages were inconvenient.…And we even had assumptions that were on the supply side…where we assumed that people would even want to park cars…as part of our service.…Now out of all of those ones we went over,…we didn't cover all of 'em in just that second,…but you do you remember the biggest one?…The one that we were concerned about the most.…The riskiest one?…The riskiest one was that people will be okay…letting an on demand valet park their car.…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
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