Join Anil Gupta for an in-depth discussion in this video Focus on the entire purchase-and-consumption cycle, part of Developing a Competitive Strategy.
- When analyzing their company's competitive advantage,…whether in terms of the current situation…or planning for the future,…managers often take a very narrow approach.…They implicitly assume that the potential customer…has already decided to make a purchase,…has identified alternative vendors,…and the only question left is which company's…products and services are better and/or cheaper.…Contrast such an approach with that of Amazon,…the eCommerce giant.…
Amazon keeps track of every customer's purchase history.…Through a data mining process known as…collaborative filtering, Amazon is able to…compare a particular customer's purchase pattern…with that of other customers.…This enables the company to make reasonably…accurate predictions about what other products,…especially books, may be of interest…to the particular customer.…Amazon uses this conclusion to send out targeted emails…to each customer, recommending specific books…for purchase consideration.…
A click would take the customer…directly to Amazon's website.…
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Skill Level Appropriate for all
Q: This course was updated on 08/19/2015. What changed?
A: Due to member demand, we've added three movies to take you even further into competitive strategy: Competing through disruption, Managing complementors, and Understanding industry dynamics