Focus the business test

- Now, in order to test whether or not…that business opportunity actually works,…we're going to create the Business Validation Micro Plan.…In the worksheet that you've downloaded,…you'll see an example, this is for…a mobile dog washing service.…In this video, I'm going to cover just the first half…of that business validation plan.…First, we want to state the opportunity,…in this case, it's obvious,…it's a mobile dog washing service.…Next, we want to talk about the period of time,…in other words, the period of time…that we're going to allow ourselves…to take to evaluate this.…

We want a clear start and stop time…and not drag this test on for months and months.…So in this example, you'll see June 1st and August 15th.…Next, let's consider the budget,…both in terms of time and money…because both are valuable to us.…How much are we willing to spend to test this?…How many hours can you invest?…I recommend, again, that you limit how much…you're willing to invest.…This is just a micro plan, not the full business.…

Next, we want to target the most likely customer profile.…