Join Tatiana Kolovou for an in-depth discussion in this video Flexing to the audience's communication style, part of Creating and Giving Business Presentations.
My husband is a scientist and I've attended…plenty of research presentations with him.…The most painful ones have been delivered by speakers…outside of the particular research field.…I've seen people complain…as they walk out of the presentation,…while others are too fast asleep to even stand up.…while others are too fast asleep to even stand up.…It's not that the guest speakers…didn't have interesting material,…the problem is that they didn't consider the…crucial difference of communication style.…If you want to engage your audience,…here are communication style differences to keep in mind.…
Forest vs. Trees.…Does your audience want the big general picture, the forest?…Or do they like to delve into the details, the trees?…Executive teams generally don't want to be…bogged down with the details,…but you need to check before you make that assumption.…Traditionally, you should present the big idea first…and then proceed into details, if they're expected.…Culturally, some groups like to get into specifics…and be looking into detailed charts…
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- Explore how to evaluate your audience's knowledge level.
- Define audience value.
- Recall how a 'forest vs. tree' analogy compares to the audience interview and presentation design.
- Recognize what logical appeal means in a presentation setting.
- Define emotional appeal in a presentation setting.