Skip navigation

Five types of lost customers

Five types of lost customers: Winning Back a Lost Customer
Five types of lost customers: Winning Back a Lost Customer

Your customer’s reason for defection can offer valuable insight on whether or not she will make a good winback prospect. A customer’s reason for defection can offer tons of information on why she left, whether you want her back, and if you do, what to do about it. There are five categories of defection with lost customers: Intentionally pushed away, unintentionally pushed away, pulled away customers, bought away customers, and moved away customers.

Resume Transcript Auto-Scroll
Skill Level Appropriate for all
41m 23s
Duration
26,756
Views
Show More Show Less
Skills covered in this course
Business Business Skills Communication Management

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now