Join C.C. Chapman for an in-depth discussion in this video Finding your "human" voice, part of Insights from a Content Marketer.
It is difficult for a large organization to have a human voice; to feel like the person…next door to the person online, but there's ways to do it.…Sometimes it's having a champion in the company that is designated as the voice to the public.…A company that has done this very well is Ford.…Ford is an enormous company; thousands of employees around the world.…Yet, they have hired an individual named Scott Monty, who is their voice.…He is the person who is in charge of social media, and is the face to the world.…People connect with Scott even if they have never talked to him directly.…
He is on Twitter, he is on the social networks, he goes out and speaks, and he is a voice;…he is a presence to them.…In addition, they have other people on the team who tweet and post via Ford. They're…also creating new content all the time.…They've also gone so far as they have taken content that other people create; fans, just…regular, everyday people have created videos of their love of the car, photos of the car.…
- What is content marketing?
- Getting started with a small budget
- Building a community
- Finding your "human" voice
- Publishing content regularly with an editorial calendar
- Measuring success