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Finding your disruptive idea

Finding your disruptive idea: Become an Entrepreneur Inside a Company
Finding your disruptive idea: Become an Entrepreneur Inside a Company

If don't already have a great idea, you can leverage principles of design thinking and customer-centricity to identify one. Test your idea by making sure it's big enough to make an impact and clear enough that you can test it quickly. And don't worry about stealth-mode—when you're inside a company, if you have people interested in your work, that can be a good thing.

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Skill Level Beginner
56m 44s
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Skills covered in this course
Business Business Skills Marketing

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