Finding targets for innovation


show more Finding targets for innovation provides you with in-depth training on Business. Taught by Todd Dewett as part of the Management Tips show less
image
lynda.com's PMI® Program
This course qualifies for 5.25 PDUs towards maintaining PMI® certification. Learn More
please wait ...

Finding targets for innovation

Innovation is all about coming up with new things that create value for your customers, and your organization. Unfortunately, lots of people have a myopic view of innovation. When you hear the word innovation in conversation, someone is almost always talking about a product or a service. Product and service innovations are great. But I want you to start thinking bigger. There are actually five main targets for innovation. Products, services, processes, technologies, and business models.

Products and services are the classic focus for innovation. We create new versions of existing products, and sometimes completely new products. Services might be for a fee, or sometimes they are free. And they might be stand alone services, for example, an auto body shop. Or they might be bundled with the product. For example, consider different levels of customer service support that might be sold with certain technical products. In any event, since these tend to be our main revenue generators, we focus on them for inn...

Finding targets for innovation
Video duration: 2m 45s 5h 26m Appropriate for all Updated Jan 07, 2015

Viewers:

Finding targets for innovation provides you with in-depth training on Business. Taught by Todd Dewett as part of the Management Tips

please wait ...