Join Cole Mercer for an in-depth discussion in this video Find the riskiest assumption of them all, part of Designing and Running Experiments for Product Managers.
- Hey guys welcome back to the course.…So in this lecture we're going to talk about…how do we take our assumption list and identify…which of them are the really risky ones…and which ones are not as risky.…Now the reason why we do this is…because it's a function of being lean,…it's a function of running an MVP experiment.…Now remember, it's all about mitigating risk…and saving resources.…So if we have a lot of factors that have to be true…in order for our product or feature to be successful,…it makes sense to focus first on the ones…that could potentially sink the ship…and make the entire thing unviable…versus some of the less risky things…that are not really a big deal.…
You don't want to get into a situation where…you spend a lot of time validating assumptions…that were very, very small and unrisky…only to come up to your sixth experiment…where you test a risky one and you fail miserably,…and you completely scrap the project.…That's going to happen all the time,…but you wasted so many resources…that you didn't have to waste had you just started…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
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