Join Dana Robinson for an in-depth discussion in this video Filing different types of trademarks, part of Intellectual Property Fundamentals.
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…Once you've chosen a trademark, and you've cleared…it, and you feel like it's a trademark…that you're ready to register, the question is,…what do you file for in the trademark application?…Do you file for the, the word?…A logo?…The word and logo together, a word in a stylized font, a slogan?…What do you file with the trademark office?…The answer is that you can file any of those.…As a practical matter, it's usually smartest to…file your first trademark application for the word mark.…
In other words, just your trademark in text.…The reason is because that registration will cover…you in any particular design or logo format.…If you have a trademark that might be difficult to…register, for example, it's a trademark that's weak there are…a lot of other similar trademarks in the space, then…you might want to file the trademark in the logo.…So you'd actually be applying for your words in a…particular logo format, or your words in a particular stylized font.…If you do this, then your trademark registration when it eventually…
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DISCLAIMER: This course is taught by an attorney and addresses US law concepts that may not apply in all countries. Neither LInkedIn nor the attorney teaching the course represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate basic information to help viewers understand the basics of intellectual property.
- What is intellectual property?
- What is a copyright?
- How long do copyrights last?
- Trademarking your brand
- Trademark infringement
- Patenting your ideas
- Defending trade secrets<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Skill Level Appropriate for all
4. Trade Secrets
5. Rights of Publicity
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