Exploring the gallery of brands


show more Exploring the gallery of brands provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Brand Building Basics show less
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Exploring the gallery of brands

To get our heads around the power of branding, let's explore a gallery of brands. Let's start with global brands: Nike, Apple, Starbucks, Wells Fargo, Maybelline. When you heard those names, what came to mind? You envision logos, ads. Think of experiences, value. Do you have a perception of who their customers are? Branding is what drives this. Nike's slogan, Just Do It, and famous swoosh logo defines their athletic apparel, shoes, and even sports equipment.

Apple's famous brand is more than an icon. They are known to have a brand personality that evokes experience, innovation, simplicity, and user-friendly design. Starbucks is a brand that evolved from coffee to becoming a culture, selling music, products, being a place for meetings, and giving back. Maybelline's "Maybe she's born with it. Maybe it's Maybelline" tagline is catchy, memorable, and evokes value. Note that all these companies offer products and services that other companies sell as well, bu...

Exploring the gallery of brands
Video duration: 1m 47s 25m 8s Beginner Updated Aug 29, 2012

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Exploring the gallery of brands provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Brand Building Basics

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Marketing
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