Join Cole Mercer for an in-depth discussion in this video Explainer videos, part of Designing and Running Experiments for Product Managers.
- Hey guys, welcome back to the course.…Let's talk about explainer videos…and how best to use 'em.…First off, let's answer the question,…why do people use this technique versus others?…Well, it's simple actually.…Video converts much better than just text pages.…This is what every company on the planet is figuring out…and it's the reason you're seeing more and more…videos embedded everywhere including your Facebook newsfeed.…Another reason we might choose this…is because an explainer video can do a really good job…of getting across a product that needs in-depth explaining.…
Some products are just inherently complicated…which makes pitching them difficult.…You can cover way more ground in a shorter time…through a schnazzy video.…The next question is when should we use these?…Well, an explainer video, as you remember me saying,…can be a lot of work to create.…They often need videographers, editors,…and potentially, custom graphics.…On the flip side, they can really excite…your user base if done well.…So, how do you balance this exactly?…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
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