Join Lorrie Thomas Ross for an in-depth discussion in this video Experiencing success through blogging, part of Insights from an Online Marketer.
Jeff Layton: Do you have any examples of success stories with small businesses, maybe…helping them take that next step to get to the next level in marketing themselves?…Lorrie Thomas Ross: Absolutely! One of my favorite stories is I got a call years ago, and someone…found me, probably I think from like Google, you know searching for a marketing…consultant, and she said, "I'm interested in having you help me." We got on the…phone. We looked at our website.…The website was very antiquated.…It was very kind of low-budget, which not to say that, some low-budget websites…can be fantastic, in this case, this looked low-budget.…
And it just didn't position her properly and she had incredible credentials,…you know great success story, and the design, the interface just didn't illustrate that.…I mean the content on the site was wonderful, brilliantly written, but kind of…lost in the amateurism of the site. And I suggested that she redo her website and…she very quickly said, "No, I just redid my website, I don't want to do that, and I…
- What is online marketing?
- Encouraging online conversations about your business and products
- Reacting to requests such as "make a viral video…now"
- Selling a story
- Finding success through blogging
- Keeping up with the latest marketing trends
- Starting a career in online marketing