Join Cole Mercer for an in-depth discussion in this video Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz, part of Designing and Running Experiments for Product Managers.
- Alright so the next MVP we're going to cover…is the concierge service MVP.…Concierge is for those of you that didn't grow up…in a mansion, it's a service where you get one on one…support from someone who manually walks you…through some task.…It's like a concierge desk at a fancy hotel.…If you call the concierge you can ask them to do…pretty much anything and they'll try…to personally help you do it.…So in this MVP, instead of making the feature or product,…what you can do is launch an informal offering…to a small subset of users or potential users.…
Tell them it's a beta program or just tell them…it's a new thing that you're planning out…and just starting to do.…Then you can manually help them accomplish…the task your proposed feature or product would do.…The idea here is that if you are manually there…to help them accomplish their task,…you can see firsthand whether or not what you are doing…is helpful and necessary.…Let's give an example.…Let's say Amazon wanted to build a bot…and that bot could take written requests…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
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