Join Cole Mercer for an in-depth discussion in this video Evaluating results and learning from them, part of Designing and Running Experiments for Product Managers.
- Hey guys, welcome back to the course.…I hope you didn't run out of gas in this section…because knowing how to design…and put together an effective MVP experiment…is going to be crucial to being a successful product manager.…As a product manager,…you're going to hear the term MVP,…and you're going to be expected to follow…roughly the same process…that we followed in this section.…Coming up with an idea,…designing an experiment,…setting up your expectations,…and then running a test is how product managers decide…what to add and what to go forward with.…
It's your flashlight in the dark, so to speak.…When you run your experiment…and gather your data,…you're going to then take what you have…and compare it to your minimum criteria for success.…If it passes your bar, woo.…Congratulations.…If it doesn't,…then you need to see if you can figure out…why it didn't work.…Regardless of whether it worked or didn't work,…this is the time to sit down…and evaluate what you need to do next.…One thing that has to be understood by any entrepreneur…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
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