LinkedIn principal author Doug Winnie describes the basics of looking at usage statistics. Usage statistics provide insight into trends that you can formulate questions and verify with users. Usage data can tell product managers about session time, user flow, and feature utilization rates that can impact future development.
- Once your product has been released,…it's important to know how people are using it.…You'll often find trends that can indicate…when you need to make a change to the product.…Here's some things to look for that can help you know…when to make adjustment.…While usage data from apps can tell you many things,…I believe it's important to speak with an actual customer…and confirm the data.…Because it's just that, data.…It isn't telling you the why, or how,…of the user's behavior.…It's just data.…
That's why I usually refer to usage data as trends.…Trends can be verified through conversations…and research with actual users.…But it isn't entirely actionable on it's own.…Some trends can be confirmed or further researched…with users and some of the most common trends I've seen…are when sections of your product aren't used at all.…By adding pings to a database, you can record which parts…of the app get the most use, and which don't.…You can then apply that information to your research phase…of your next product iteration.…
- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
When it is time to retire2m 58s
Next steps1m 19s
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